CV22 are a quintessentially British label, named for, and inspired by the history and heritage of our home Rugby, England, the town that is not only the birthplace of Rugby Football, but also the area from within which it has been said the blueprint for the modern gentleman was formed.

A town steeped in centuries of tradition, juxtaposed with progressive innovation, in the arts, sciences and technology, of individualism and rebellion, of scholarly excellence, and the forging of new ideals of mind and of body.

This Rugby attitude is personified most famously by William Webb Ellis who in 1823 with “a fine disregard for the rules of football as played at his time, first carried the ball in his arms” originating Rugby’s eponymous sport. The attitude is also epitomised through Rugby’s and perhaps Britain’s most influential Victorian educator, Dr. Thomas Arnold, who formed the code of conduct and standards that has now become globally synonymous with the quintessential British Gentleman.


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