Rightmove has used its new real-time data feed to analyse different periods of traffic flow by public users and different updating patterns by advertrising agents – and the time of the week with the least viewing is Friday afternoons.
Currently the busiest time for searches and sending enquiries is Tuesday at 9pm as more people use mobile devices to look for property, with Fridays proving the least popular.
Searching on mobile telephony has increased by almost 50 per cent in the past year with smartphone and tablet browsing now making up over half of all property detail views on Rightmove. Generally in August enquiries by phone and email from Rightmove agents were up 13 per cent year on year, and those sent via a mobile device were up 45 per cent.
Those looking for a rental property should also keep an eye out on Wednesdays at 5pm, which is the peak time for letting properties to be added instantly.
Rightmove – no doubt anxious to push its high traffio rate as the war with Zoopla and OnTheMarket intensifies – says it has 1.6m visitors daily.
“We now send one million property alerts out to home-hunters every day. As browsing increasingly shifts to mobile you can find out about a new relevant property on the go and at various times of the day” says a spokesman.
At Cadman Homes we pride ourselves on staying ahead of the crowd when it comes to buyer trends and technology which increasingly go hand in hand. We have a website that is compatable with mobile devices and has a live chat function online which earned us the runner up award in the “Innovator” catagory at this years Rugby Business Awards. Our property listings have tiny urls and QR codes, and you can access street view, floor plans, photos and more on our website and emailed/text details.
Buyer behaviour has changed dramatically and as agents we need to make sure we understand online and offline marketing. It is an investment in our staff, our company and ultimately in the service we provide to our clients.